How to Manage Multilingual Website Rollouts: Part 2
In this second article from our series on Multilingual Website Rollouts, we provide tips and discussion points around localisation and translation, brand governance and awareness of local holiday...
View ArticleWhat Is Digital Operations Services (DOS)?
As we move towards a Scrum Process Framework for our Digital Operations Services (DOS) team, we thought it would be good to outline what DOS means for us.
View ArticleHow to Manage Multilingual Website Rollouts: Part 3
The third and final post in our global rollout series covers publishing activity/approaches, training, scheduling calls across timezones, and general on-going maintenance and support.
View ArticleHow Did We Deliver 42 Global Websites In Just 9 Months For Adama?
Adama Agricultural Solutions Ltd (formerly Makhteshim Agan) is one of the world’s largest agrochemical organisations. It manufactures and distributes crop protection solutions around the globe. Adama...
View ArticleAre you prepared for the content surge?
I'm sure we've all read the great case studies of organisations who have used relevant content to become trusted brands, benefitting from turning their online audience into long-term, high-value...
View ArticleOnly 22% of B2B Enterprises rate content strategy as effective
74% of B2B enterprises have a content marketing strategy in place, but only 22% rate it as being effective, according to a report by the Content Marketing Institute.
View ArticleAn Introduction to Hyperlocalisation
Until relatively recently, you were more likely to hear the term ‘hyperlocal’ in reference to your local neighbourhood blog than in a marketing meeting. Such sites offer news about a highly specific...
View ArticleWill digital transformation make your sales team extinct?
As more companies head towards an e-commerce, self-service model (with both B2B and B2C customers increasingly expecting this as standard), can we expect the role of traditional sales to be diminished?...
View ArticleIs your content optimised for voice search?
There are a few trends that we’ve been saying for a long time need to feature in your digital roadmaps and content strategy, such as mobile responsiveness, personalisation and localisation, to name but...
View ArticleWhat to Consider When Moving to a New CMS
When considering a change of content management system (CMS) for your global enterprise, there are lots of variables to take into account and pitfalls to avoid. Many content management systems suffer...
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